Femi Johnsn
02
06
2022
The Brief
The objective of this project was to develop a website that showcases Femi Johnsn's creative vision and passion for photography, emphasizing the importance of the eyes in his work. The website needed to reflect his minimalistic and understated approach, allowing the photography to speak for itself. The design should evoke a sense of calm and naturalism, while also incorporating playful and imaginative elements that align with Femi's storytelling themes.
Client
- Femi Johnsn
Services
- Website Redesign
- Brand Identity Development
typeface
Uncial Antiqua
Uncial Antiqua was chosen for its ability to complement Femi Johnsn's storytelling and creative vision. Its playful and imaginative qualities align with the essence of Femi's work, conveying his free-spirited and spontaneous personality. The typeface adds a touch of whimsy to the website, capturing the magical and enchanting aspects of Femi's photography.
Designed by Google
- light
- regular
- bold
primary
hex
#141314
secondary
hex
#FFFFFF
hex
#050606
hex
#F0F9F1
hex
#00A86B
palette
Applications
The branding assets are consistently applied across the entire website, from the landing page to the portfolio display. The landing page showcases a full-screen photograph that immediately captures visitors' attention, setting the tone for the visual experience ahead. The Uncial Antiqua typeface is used for body text and headlines, maintaining a consistent and cohesive look throughout the website. In the portfolio display, Femi Johnsn's photography takes center stage against a black background, accentuating the focus on the eyes and storytelling. The minimalist approach allows the images to speak for themselves, creating an immersive and impactful viewing experience for visitors.
